VOICE OF CUSTOMER (VOC)

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One of the most important element for success of any company is an attention to "Voice of customers".

 

 

We never forget that different customer groups may exist, each having one or more voices that can be aired to reflect experiences at the different points of contact.

 

 

Whereas (VOC) is a term that describes our customer’s feedback about their experiences with and expectations for our products or services. Qualtrics VOC is a multi-source information tool that focuses on customer needs, expectations, and product improvement.